Practical notes on search results, AI answers and the gap between them. No gurus, no invented numbers.
Most owners have never looked. It takes about twenty minutes, and the first look is usually the useful one, because you find out which competitors get named when you do not.
Read →Three acronyms used interchangeably by people selling things. They describe three surfaces, and the fix for one rarely fixes another.
Read →It sits above the first result and answers without a click. The three shapes it takes, and how to check whether your page is the one being quoted.
Read →No tools, no logins. Five things to look at on your own homepage, ordered so the expensive problems show up first.
Read →If your prices are rendered by JavaScript, a summariser reads a page with no offer on it. How to check, and what to change.
Read →Five posts, all written from checks you can repeat yourself.
The deep dive runs the same four questions every month and sends you what to fix.